We are proud to have been selected as one of the 20 creative studios from around the world to design a package for a global initiative called ‘Make a Mark 2022’. The completed project was launched at Luxepack 2022 in Monaco!

The aim of the Make a Mark project is to showcase three key components of the package – A vessel. A label. Embellishments.
To represent global industry leaders Estal (Glass manufacturer and closure), Avery Dennison (Label stocks) and Kurz (Foils and embossing).

The Pie Floater is traditionally a meat pie, floating upside-down in a bowl of pea soup and eaten with the help of a spoon. Said to have been invented in the late 1800s in South Australia – the golden pastry of a meat pie, topped with a squirt of tomato sauce, sitting in a bowl of green pea soup.

Our approach was to deconstruct ‘The Floater’ using foil finishes and layers of sculptured & multi-level embossing to recreate the colours and textures of the meal ‘floating’ on the traditional white dish. Round bottle, embossed glass and printing on the reverse side of the back label, references the mushy pea soup.

Rebrand for Olga’s Fine Foods – The packaging needed to stand out on a shelf of full of clutter as bold, clean and memorable. The design required strong brand presence and differentiation across 6 ranges and various product types within each range. A light-hearted approach in a very conservative category. This solution has been instrumental in establishing a strong brand across all communication beyond just packaging.A tradition of innovation in meats and smallgoods.

The innovative Botany Native Flora range is made using naturally derived indigenous plant ingredients, formulated to harness and share the significant benefits of Australia’s native flora. We wanted to hero; ingredient, nature, country, and use, while bringing you back to nature.

We crafted character illustrations for each individual product who embodied the natural ingredients, brought to life through movement, form, and nature’s touch. They showcased; use, ingredients and brought a unique look to a very minimal looking market. The colour choices were inspired by the hero ingredients, the application of this was distinctive by utilising an almost no white approach to pack.

Meet &Peabody Spirits, previously known as Magpie Distilling. We redesigned the packaging and brand to better reflect the owners’ personality—emphasising quality, creativity, and fun, while embracing risks and quirky adventures. The three-wheeled bike logo mark symbolises the two owners’ creative minds combining into one quirky, unique third wheel – ‘You, me, and Peabody’. Thus, &Peabody was born. The packaging embodies the brand’s spirit through bold, multi-coloured foils and a distinctive bottle shape, complete with lively, colour-coded topper seals. Unique illustrations were created for each product, reflecting the ingredients, flavours, and expressions of each variety, setting them apart in a market often characterised by minimalistic designs. Buckle up and join them on this thrilling ride!

The vibrant red, white, and green cans blend Italian heritage with a modern flair, their winding lines evoking the rolling hills of McLaren Vale and the graceful wave of the Italian flag.

The new two-tone labels pay homage to the old branding, the arrow-like design reinvented to represent the three founding members building further success and the arrow pointing down to their roots and produce. The colours chosen represent the botanicals/ flavour profiles and textural differences that showcase physical qualities of the these. The bottle is completely custom, which has been uniquely designed, it’s beautiful to hold and to look at whilst also being practical.

The brief was to create a new line of products that were minimal, approachable, entertaining and had wide appeal to women of all ages. From this we created a visionary brand where every product is a celebration of femininity, lifestyle, and unadulterated fun.

We created a brand voice which was simple in approach: to redefine skincare as an experience that indulges not only the body, but the spirit as well. Lifestyle has been key to skincare and beauty across the ages and we decided to incorporate vintage cut-out photography of women displaying natural care free personality and pair this with a contemporary colour palette and clean typography, while holding onto premium cues.

The packaging holds onto the strength of the original brand by using a craft paper ‘look’ but bringing a freshness to the entire range. Using varying levels of opaque white and transparent inks gives layer and depth to the pack. Each range is colour differentiated to help the habitual purchase and on-shelf presence.

Knappstein’s brand mark features an abstract timeline running through the logo that bridges past, present, and future.

The bottle’s sophisticated design, luxurious packaging, and theme of timelessness help tell the story of Knappstein’s continuous journey of change. From its origins as a brewery in 1878, nestled in the heartland of the region, to what it is today – an iconic Clare Valley winery.

The design is clean and minimal with strong shelf presence, a strong range and varietal differentiation – while still reflecting the Weber brand. Weber rubs and seasonings have a unique point-of-difference in that the ingredients are smoked in a Weber.

Taking inspiration from whistle blowers and revolutionaries, release of information, codes and redacted documents, we trialled various combinations of missing letters to achieve the most readable outcome, with the brain naturally filling in the gaps in the logo.

The packaging also took a minimalist approach with the strong logo becoming a central feature paired with bold photography showing each individual ingredient in detail. The logo was printed in gloss black foil to contrast the detail of the images and the textured, uncoated and recycled stock.

Taking inspiration from the freshwater Pike and their two-toned scales, with a simple minimalist look to break the mould of the typical craft beer. On each beer variety the golden scale moves its location.

A Lure was laser cut from stainless steel, etched both faces and suspended the by stainless steel wire to hang inside the bottle in the crystal clear gin.

The cork has been double-dipped in white and red wax to reflect a ‘float’ to complete the surreal fishing scene.

The design needed to reflect the ever-present background thinking of this, the exclusivity and premium nature of each variety, while remaining true to the brand. It was important to highlight textural and sensory elements of the package to enhance the experience, such as the individual variety overlay labels, textured stock, raised sculptured emboss and foiled aspects.

The bottle’s wooden topper and seal ties back to the barrels that the whisky is matured in, and the continuous words printed in the background ‘in search of perfection’ inspired by the rings around the center of the barrels.

The naming and design for the two varieties, ‘of the Earth’ and ‘of the Wind,’ reflect the climatic and soil conditions that make the Adelaide Hills an ideal region for superb wines.

The family owned and run brewery has an evolving range of craft beers creating inspiring blends. They required an update to their labels to be consistent across the brand, while having individuality for each of the specific craft beer personalities. With a little bit of quirkiness to engage the customer and provide a memorable experience.

The deodorant was put through rigorous testing in the Brisbane sweltering heat and humidity – lasting all day without a whiff of B.O! And so, KIND-LY was born. Vegan, cruelty-free, proudly Australian made, 100% natural deodorant and armpit detox range.

The key in crafting the expression for their packaging was allowing each gin to display their individuality, after all, everyone takes a different path through the maze.
We created a branding mark that forms a maze using the open-ended negative space of the ‘S & 1’ encapsulating the overall brand messaging. The packaging varies from bottle to bottle, from bobbling square citrus fruit, to a ship lost in a maze of rough seas, each gin takes you on a journey, whist offering quirk and humour. We decided to incorporate the logo mark into each of the designs, making it develop into a part of the story, while also embracing the square theme.

The packaging was designed to convey a sense of traditional boldness, with simple minimalist cues, whilst shinning a spotlight on each of the partners personalities and the wines that they’re paired with.

The packaging is bold, but approachable with a bucket-load of personality. Our illustrations attempt to capture the fun, pure nature of our dogs and how important the ingredients are to their happiness and health.

Let’s keep this simple. This bottle is filled with nothin’ but 100% South Australian grown and harvested olives. Grown naturally in the Adelaide Hills and sunny Murraylands, picked by friendly people and cold extracted within 6 hours of harvest. No numbers, nothing imported, everything fresh.

100% Olive Juice. 100% Extra Virgin Olive Oil. So the label says it!

Inspiration

The client reminisced on a story. “When I was younger, I had a dream. I was in the schoolyard in China. I was surrounded by lots of cold concrete, I was by myself and I felt very alone. When I awoke from my dream, there was a full moon creating a soft, warm light from its glow. I felt safe.”

This Tumbarumba Chardonnay is sourced from the high altitude of the snowy mountains, we saw it fitting to continue this direction with a theme of ‘the gates of heaven’. We drew inspiration from illuminated religious manuscripts; rare, aged and highly decorated.

Musq is an Australian made, natural make up and skin care range. Musq uses real ingredients for real results with no hidden ingredients or hidden agenda.

The wines have been designed to transport the drinker into the vineyard, and express true varietal nature of the fruit and unique terroir of each wine.

At 5nines (99.999) they’re in search of perfection and leaving nothing to chance, even engineering and crafting their own still.

The label design features Illustrations that are inspired by the marriage between the hand crafted copper equipment and eclectic images relating to each variety.

Idioms and hand gestures were used to convey a lighter, more playful personality and connect the varietals to the brands name; reflecting the humour and sarcasm of the phrase “everything is hunky-dory.”

Illustrated in the style of continuous line and cut paper. One layer indicating the category, the other adding calming colours and differentiating the individual products. A clean and modern feel, while maintaining personality and authenticity.

The premium range illustrate three distinct shut the gate stories; for hunger, for love, and for freedom.

Spencers Vodka is the result of an uncompromised pursuit of quality, a passion for exceptional taste, and a promise to create an ultra-premium vodka unlike any other.

Vodka enthusiasts who relished the traditional versions made from potatoes, they saw an opportunity to make a difference. The idea was born: why not transform the leftover sweet potatoes into a premium Vodka that would captivate taste buds and simultaneously address the waste issue?

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