Meet &Peabody Spirits, previously known as Magpie Distilling. We redesigned the packaging and brand to better reflect the owners’ personality—emphasising quality, creativity, and fun, while embracing risks and quirky adventures. The three-wheeled bike logo mark symbolises the two owners’ creative minds combining into one quirky, unique third wheel – ‘You, me, and Peabody’. Thus, &Peabody was born. The tone of voice is wildly playful, with copy that is delightfully engaging and whimsy, creating a world where anything goes. The packaging embodies the brand’s spirit through bold, multi-coloured foils and a distinctive bottle shape, complete with lively, colour-coded topper seals. Unique illustrations were created for each product, reflecting the ingredients, flavours, and expressions of each variety, setting them apart in a market often characterised by minimalistic designs. Buckle up and join them on this thrilling ride!

The brief was to create a new line of products that were minimal, approachable, entertaining and had wide appeal to women of all ages. From this we created a visionary brand where every product is a celebration of femininity, lifestyle, and unadulterated fun.

We created a brand voice which was simple in approach: to redefine skincare as an experience that indulges not only the body, but the spirit as well. Lifestyle has been key to skincare and beauty across the ages and we decided to incorporate vintage cut-out photography of women displaying natural care free personality and pair this with a contemporary colour palette and clean typography, while holding onto premium cues.

Embrace transformation with Harcourts, your steadfast companion. The caring team combines expertise and compassion to lead you towards the best outcomes for your next move. Embrace change with confidence, knowing Harcourts is your trusted partner.

We are proud to have been selected as one of the 20 creative studios from around the world to design a package for a global initiative called ‘Make a Mark 2022’. The completed project was launched at Luxepack 2022 in Monaco!

The aim of the Make a Mark project is to showcase three key components of the package – A vessel. A label. Embellishments.
To represent global industry leaders Estal (Glass manufacturer and closure), Avery Dennison (Label stocks) and Kurz (Foils and embossing).

The Pie Floater is traditionally a meat pie, floating upside-down in a bowl of pea soup and eaten with the help of a spoon. Said to have been invented in the late 1800s in South Australia – the golden pastry of a meat pie, topped with a squirt of tomato sauce, sitting in a bowl of green pea soup.

Our approach was to deconstruct ‘The Floater’ using foil finishes and layers of sculptured & multi-level embossing to recreate the colours and textures of the meal ‘floating’ on the traditional white dish. Round bottle, embossed glass and printing on the reverse side of the back label, references the mushy pea soup.