Black Squid Design is renowned for its branding and communications design, as well as generating ideas that break convention.


Luma bar & restaurant marries the culinary ethos of European simplicity with a sophisticated yet casual elegance.

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The brand is Art Nouveau inspired with a contemporary approach whilst displaying affordable luxury within the Adelaide CBD. The Restaurant is distinguished by bespoke culinary concepts and attention to detail with nods to the french heritage which can be seen throughout the brand.


Delight your senses.

The Fellow Barber

The Fellow is about blending old school men’s styling with a fashion-forward attitude. Connection is at the forefront of a barber shop, which is expanded upon in the design brand identity, showing the connection of humans all being a part of a bigger picture.

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The brand was created with the intention of showing the beauty and simplicity in the unexpected/ unexplored. Core graphics tell stories about discovery, method, mould breaking… a new future.

Logo, signage and brand identity for The Fellow Barber. An icon, minimal, unblemished, open to interpretation.

Creating the future you!

AADC Finalist Award


Products for the People : Unisex : Doing away with the complicated regime : Honest, ethical and clean formulations : Laid back : Aussie Made and owned : Simple to use : Get on with your day : You’re in Güd hands.

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Naming, Logo, packaging and brand identity for an Australian made haircare brand.

Bringing you the Güd : The whole Güd : and nothing but the Güd.

Laucke Flour

Laucke is rich in tradition with a strong history of supplying quality flour to professional and home bakers throughout Australia.

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A refresh for the tired Laucke brand to a more contemporary brand and to target a niche market – the artisan baker.

A more uniform brand and revitalise all lines of professional and retail packaging to reflect the Laucke philosophy.

The logo reflects the fact Laucke start with the grain selection – not just flour.

The brand is strong, natural, contemporary, and flexible to adapt across all forms of communication, media, packaging variations and new product development.

AGDA Distinction Award AADC Finalist Award


Unabashedly fun, quirky and irreverent.

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Delectaballs is a playful brand and application to the food truck. A fluid identity that reflects its delicious balls!

A food truck with BALLS! Literally!

DIA Presidents Award DIA Gold Award


Public is a cafe situated within the heart of Adelaide.

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The logo and branding uses the golden ratio in its formulation. An understated and modern black and white palette has been applied across all branding elements.

It was envisaged to be the ‘perfect meeting place’ for friends and family.

Lost Buoy Wines

A boutique winery on the coast of McLaren Vale. The closest vineyard to the sea in Australia, the Lost Buoy vines grow within 50 meters of the cliff edge, above the Great Southern Ocean.

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Abandon Ship! The last words the buoy heard be fore he found himself ashore. A dreamer, a wanderer, a cast-away; the Lost Buoy has set sail. Between the wild winds and heady waves, anchored high a top the cliffs of the mysterious ocean, Lost Buoy Wines is born. Each variety has a different image and setting with the element of mystery or surrealism.

A brand with simplicity, mystery, intrigue and an element of quirkiness.

Easy By Fatsos

A restaurant in Karachi, Pakistan, offering a variety of delicious donuts and, dare I say, fried chicken burgers.

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The quirky illustrations adorn the building, menu, packaging and merchandise, to create a memorable customer experience.

A delicious mix of donuts, fried chicken and quirky illustrations.

Bone Health Foundation

Healthy bones for every body.
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A corporate identity for an Australian not-for-profit organisation that raises money for education and research into bone health and musculoskeletal conditions.

Can you feel it in your bones?